A long and monotonous text is always boring. Make your article captivating by adding schemes, pictures, videos, maps, as well as widgets and booking forms. You can create your own promotional materials. Some of our partners make banners and combine them with links. Such banners are unique and can have higher conversion and click rates than ready materials we offer.
Don't overload the page with visual content. When it's too much, or it's not suitable, it can worsen your statistics. Each block of content should be added for a reason. If it doesn't help, cut it out.
When to apply these hacks
The most appropriate pages to which you can effectively apply our recommendations are:
- Devoted to a particular route (e.g., Trip from Budapest Airport to the city center: transport, prices, timetable)
- About the city (e.g., Everything you need to know about Bangkok).
- About transport hubs (e.g., Sheremetyevo Moscow Airport: how not to get lost).
- Personal reviews (e.g., My first experience of booking transfer).
Remember, the conversion rate of partner links depends on how you make them. You may also add to your site deep links. They lead to a page with a particular route, city, airport, etc. It's convenient because a reader doesn't roam from page to page, but is redirected to one he/she needs.
The last recommendation we want you to give — analyze every change you've applied. Check how it influences on site visitors' activity. Ask your audience for feedback — do they like your articles, are your materials helpful.
